Meet Our Team

Bill Fish

President Bill Fish

As President of OneCare, Bill spends much of his time building relationships with brand partners of the products and services tested by OneCare, as well as M&A strategy. Bill got started in sleep in 2015, designing and marketing a direct to consumer mattress, and evolved into a sleep product review destination. Prior to OneCare, Bill co-founded Text Link Ads, which was acquired by private equity firm, Lake Capital, in 2007. Bill graduated from Xavier University where he captained the baseball team.

Keith Cushner

Chief Marketing Officer Keith Cushner

As the Chief Marketing Officer at OneCare, Keith oversees all marketing efforts and helps define content and product strategy. Keith dove into the world of sleep in 2015, along with Bill, and has a developed deep knowledge of product and materials science that informs OneCare’s testing procedures. Before OneCare, Keith spent over a decade in digital marketing roles at high-growth B2C startups and most recently served as Director of Marketing at Keith graduated from Whitman College with a BA in Economics.

Rafael Jose

Chief Digital Officer Rafael Jose

As Chief Digital Officer at OneCare, Rafael is responsible for developing best-in-class, consumer-centric products, services and information online. With 20 years of digital experience, Rafael has spent his career with advertising and consumer technology companies, including Jingle Networks (acquired by Marchex) and most recently served as the Chief Content Officer at (acquired in 2019 by Red Ventures). Rafael graduated from University of California, Davis with majors in Political Science and Sociology.

Kristina Liu

Head of Finance & Operations Kristina Liu

Kristina is the Head of Finance & Operations at OneCare, where she oversees financial planning & analysis, business analytics, and operational strategy. Prior to OneCare, Kristina spent a decade in finance and strategy roles at high-growth consumer startups, including (acquired by Red Ventures) and Stitch Fix (IPO in 2017). Kristina graduated from Rice University with a B.A. in Managerial Studies & Sociology.

Ye-San Lin

VP of Product & User Experience Ye-San Lin

As VP of Product & User Experience at OneCare, Ye-San advocates for users by creating the best experiences for those seeking to better their health. Ye-San built his career at consultancies, startups, and large corporations such as Microsoft and Amazon. Ye-San graduated from Whitman College with degrees in Economics and Asian Studies.

Mitch Comardo

Chief Technology Officer Mitch Comardo

At OneCare, Mitch is responsible for all of technology and technical decisions that support the organization and functional operations teams such as marketing, finance, and sales. In the last 10 years, he has led large and small product, engineering, and technical teams to immense success including at and PROS (NYSE: PRO). Mitch graduated from University of Houston with a B.A. in Business Management.

David Cloud

Sleep Board Chairman & Strategic Advisor David Cloud

David is a strategic advisor to sleep technology companies and organizations. For 13 years he served as the National Sleep Foundation CEO developing its award-winning websites, guidelines (e.g. sleep duration recommendations) as well as the introduction of sleep technology and testing standards. Prior to NSF, Mr. Cloud owned a private company in Boston that served academic surgical associations. A Chicago native where he earned his MBA, he began his career with the American Medical Association engaged in strategic planning and advocacy.

Jackson Lindeke

Director of Marketing Jackson Lindeke

Jackson oversees growth and communications as the Director of Marketing at OneCare, working between the product and content teams to amplify our voice to users. He has years of experience in the digital space for consumer-first companies, including Zillow and Full Beaker. Jackson is a University of Puget Sound alum, with degrees in History and Psychology.

Nicole Likarish

Director of Content Nicole Likarish

Nicole oversees content production and editorial strategy as the Director of Content at OneCare, working closely with marketing and strategy to realize the best end result for users. She’s worked in content management for eight years, most recently at (acquired by Red Ventures in 2019). She graduated from Whitman College with a B.A. in English in 2009.

Colin Simpson

Director of Video Production Colin Simpson

Colin Simpson is the Director of Video Production at OneCare, overseeing the development and production of video content. Prior to working at OneCare he was a senior video producer for Collibra, a data governance company based in New York. Colin is a fifth-generation Washingtonian happy to be back in his native Pacific Northwest after 10 years on the east coast. He lives in Ballard with his lovely partner, Eva, and their tuxedo cat Rosie. His favorite pastimes include relaxation and leisure.

Abby Schaller

Head of Accounts Abby Schaller

Abby is the Head of Accounts at OneCare, building and managing brand relationships and ensuring smooth partnerships. Abby moved to Chicago in 2012 to start a career in affiliate marketing, working at one of the top affiliate marketing platforms for almost 8 years. She graduated from Ohio Northern University with a degree in Business Management and played on the volleyball team.

Jeremy Klein

Senior Content Analyst Jeremy Klein

Jeremy is a Senior Content Analyst at OneCare, managing content production across multiple sites. He has tested and analysed almost every sleep product on the market, and is responsible for a wealth of information published across our web properties. In the fields of sleep and content management, Jeremy is nothing less than a savant. Originally from Oakland, CA, Jeremy studied Sociology and Music at the University of Puget Sound. He currently lives in the great city of Seattle, WA.

Logan Foley

Senior Content Strategist Logan Foley

Logan Foley is a Senior Content Strategist, where she manages content strategy and editorial standards across our web properties. Before joining the team at OneCare, she worked at digital marketing startups including and Logan graduated from Boise State University with a B.A. in Business Management and Washington State University with an MBA in Marketing. She currently lives in Reno, Nevada with her partner and puppy.

Wesley Tam

Senior Data Analyst Wesley Tam

As a Senior Data Analyst at OneCare, Wesley oversees business data analytics, reporting, and data visualization across the OneCare portfolio. Prior to OneCare, he started his career as a data analyst supporting content marketing at He graduated at the University of Washington with a B.S. in Health Informatics.

Peter Kim

Web Developer Peter Kim

As a Web Developer, Peter works to build web properties under the OneCare portfolio. Prior to OneCare, Peter spent several years working in digital marketing for large private companies, a handful of startups, and a marketing agency. Peter is a Washington state native who graduated from Western Washington University with a B.A. in Business.

Lauren Fountain

Content Analyst Lauren Fountain

As a Content Analyst at OneCare, Lauren writes, edits, and publishes content across our web properties. Prior to joining OneCare, she worked on the editorial team at She also previously taught English abroad, both as a private tutor and in university settings. Lauren graduated from the University of Georgia with a degree in Linguistics and minors in Russian and French.

Danny Noyed

Content Analyst Danny Noyed

Danny is a Content Analyst who shines as a product and topic expert, shedding light on complex subjects in an accessible way. He has personally tested hundreds of sleep products and draws from a wealth of experience. Danny spent his time before OneCare researching and writing commercial and non-commercial content, primarily in the world of sleep. Danny graduated from the University of Puget Sound, where he studied neuroscience and human development from a psychological perspective.

Abry Partners

Backed by Abry Partners

Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe. Abry’s funds are deployed by our close-knit and diverse team of professionals, most of whom have built their careers at the firm.