As President of OneCare, Bill spends much of his time building relationships with brand partners of the products and services tested by OneCare, as well as M&A strategy. Bill got started in sleep in 2015, designing and marketing a direct to consumer mattress, and evolved into a sleep product review destination. Prior to OneCare, Bill co-founded Text Link Ads, which was acquired by private equity firm, Lake Capital, in 2007. Bill graduated from Xavier University where he captained the baseball team.
As the Chief Marketing Officer at OneCare, Keith oversees all marketing efforts and helps define content and product strategy. Keith dove into the world of sleep in 2015, along with Bill, and has a developed deep knowledge of product and materials science that informs OneCare’s testing procedures. Before OneCare, Keith spent over a decade in digital marketing roles at high-growth B2C startups and most recently served as Director of Marketing at HigherEducation.com. Keith graduated from Whitman College with a BA in Economics.
As Chief Digital Officer at OneCare, Rafael is responsible for developing best-in-class, consumer-centric products, services and information online. With 20 years of digital experience, Rafael has spent his career with advertising and consumer technology companies, including Jingle Networks (acquired by Marchex) and most recently served as the Chief Content Officer at HigherEducation.com (acquired in 2019 by Red Ventures). Rafael graduated from University of California, Davis with majors in Political Science and Sociology.
Kristina is the Chief Financial Officer at OneCare, where she oversees financial planning & analysis, business analytics, and operational strategy. Prior to OneCare, Kristina spent a decade in finance and strategy roles at high-growth consumer startups, including HigherEducation.com (acquired by Red Ventures) and Stitch Fix (IPO in 2017). Kristina graduated from Rice University with a B.A. in Managerial Studies & Sociology.
As VP of Product & User Experience at OneCare, Ye-San advocates for users by creating the best experiences for those seeking to better their health. Ye-San built his career at consultancies, startups, and large corporations such as Microsoft and Amazon. Ye-San graduated from Whitman College with degrees in Economics and Asian Studies.
At OneCare, Mitch is responsible for all of technology and technical decisions that support the organization and functional operations teams such as marketing, finance, and sales. In the last 10 years, he has led large and small product, engineering, and technical teams to immense success including at HigherEducation.com and PROS (NYSE: PRO). Mitch graduated from University of Houston with a B.A. in Business Management.
David is a strategic advisor to sleep technology companies and organizations. For 13 years he served as the National Sleep Foundation CEO developing its award-winning websites, guidelines (e.g. sleep duration recommendations) as well as the introduction of sleep technology and testing standards. Prior to NSF, Mr. Cloud owned a private company in Boston that served academic surgical associations. A Chicago native where he earned his MBA, he began his career with the American Medical Association engaged in strategic planning and advocacy.
Jackson oversees growth and communications as the Director of Marketing at OneCare, working between the product and content teams to amplify our voice to users. He has years of experience in the digital space for consumer-first companies, including Zillow and Full Beaker. Jackson is a University of Puget Sound alum, with degrees in History and Psychology.
Nicole oversees content production and editorial strategy as the Director of Content at OneCare, working closely with marketing and strategy to realize the best end result for users. She’s worked in content management for eight years, most recently at HigherEducation.com (acquired by Red Ventures in 2019). She graduated from Whitman College with a B.A. in English in 2009.
Colin Simpson is the Director of Video Production at OneCare, overseeing the development and production of video content. Prior to working at OneCare he was a senior video producer for Collibra, a data governance company based in New York. Colin is a fifth-generation Washingtonian happy to be back in his native Pacific Northwest after 10 years on the east coast. He lives in Ballard with his lovely partner, Eva, and their tuxedo cat Rosie. His favorite pastimes include relaxation and leisure.
Abby is the Head of Accounts at OneCare, building and managing brand relationships and ensuring smooth partnerships. Abby moved to Chicago in 2012 to start a career in affiliate marketing, working at one of the top affiliate marketing platforms for almost 8 years. She graduated from Ohio Northern University with a degree in Business Management and played on the volleyball team.
As a Senior Finance Manager, Chris is responsible for financial planning & analysis, M&A due diligence, and revenue optimization. Before joining OneCare, Chris spent two years at Rosetta Stone as the Sr. Manager of FP&A for the Direct-To-Consumer Business. He began his career in public accounting, spending two years in audit and three in valuation and business analytics. Chris graduated from the University of Washington with degrees in Finance and Accounting.
Jeremy is a Senior Content Analyst at OneCare, managing content production across multiple sites. He has tested and analysed almost every sleep product on the market, and is responsible for a wealth of information published across our web properties. In the fields of sleep and content management, Jeremy is nothing less than a savant. Originally from Oakland, CA, Jeremy studied Sociology and Music at the University of Puget Sound. He currently lives in the great city of Seattle, WA.
Logan Foley is a Senior Content Strategist, where she manages content strategy and editorial standards across our web properties. Before joining the team at OneCare, she worked at digital marketing startups including HigherEducation.com and TireBuyer.com. Logan graduated from Boise State University with a B.A. in Business Management and Washington State University with an MBA in Marketing. She currently lives in Reno, Nevada with her partner and puppy.
As a Senior Data Analyst at OneCare, Wesley oversees business data analytics, reporting, and data visualization across the OneCare portfolio. Prior to OneCare, he started his career as a data analyst supporting content marketing at HigherEducation.com. He graduated at the University of Washington with a B.S. in Health Informatics.
As a Senior Data Engineer at OneCare, Erick drives the strategic data initiative to collect, store, and act on data. He is transforming the business architecting scalable, cloud-based platforms to uncover hidden relationships for vast troves of data, generating data-driven insights that lead to informed decision making. With 20 years of data experience, Erick has spent his career delivering cost-effective, high-performance technology solutions, transforming business strategy, and enabling data-driven intelligence programs that translate data into actionable insights. Erick graduated from Robert Morris College with a B.A. in Business and Accounting and is an alumn of HigherEducation.com.
As a Software Architect at OneCare, Evan works to plan and build web applications that support the needs of the business. Prior to OneCare, he’s worked for companies large and small, most recently HigherEducation.com (acquired by Red Ventures in 2019) and has over a decade of experience building and supporting technology of all kinds. Evan graduated from ITT Tech with an Associates in Software Application Development.
As a Web Developer, Peter works to build web properties under the OneCare portfolio. Prior to OneCare, Peter spent several years working in digital marketing for large private companies, a handful of startups, and a marketing agency. Peter is a Washington state native who graduated from Western Washington University with a B.A. in Business.
As a Content Analyst at OneCare, Lauren writes, edits, and publishes content across our web properties. Prior to joining OneCare, she worked on the editorial team at HigherEducation.com. She also previously taught English abroad, both as a private tutor and in university settings. Lauren graduated from the University of Georgia with a degree in Linguistics and minors in Russian and French.
Danny is a Content Analyst who shines as a product and topic expert, shedding light on complex subjects in an accessible way. He has personally tested hundreds of sleep products and draws from a wealth of experience. Danny spent his time before OneCare researching and writing commercial and non-commercial content, primarily in the world of sleep. Danny graduated from the University of Puget Sound, where he studied neuroscience and human development from a psychological perspective.
As an Editor at OneCare, Meredith writes and edits content across our web properties. She implements input from expert medical reviewers and brings the relationship between sleep and health to the forefront of OneCare Media content. Prior to OneCare, she worked as a writer and content creator for several small businesses in the Pacific Northwest. Meredith graduated from Earlham College, where she studied Peace and Global Studies with an environmental focus.
As an Editor, Tom develops editorial standards and practices for our team of editors and writers. He brings to OneCare over ten years of copywriting and editorial experience across sectors such as technology, healthcare, education, and consulting. He also teaches courses in both writing and philosophy at colleges in the Seattle area. Originally from the Midwest, Tom earned his bachelor’s degree from Bethel University in St. Paul, MN and is currently finishing his Ph.D. in Religious Studies at the University of Denver.
Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe. Abry’s funds are deployed by our close-knit and diverse team of professionals, most of whom have built their careers at the firm.